From search to appointment in your diary.
We don’t chase attention. We make sure your salon is there at the moment someone is already searching, and we make the path to an appointment as short as possible.
How Emma finds her new hairdresser.
Emma has just moved and is looking for a new hairdresser. This is what she sees, and what we do behind the scenes.
- 01
Getting found on Google.
EmmaTuesday evening, on the sofa. She picks up her phone and types “balayage ghent”. At the top, among the sponsored results, is your salon.
What we doWe set up Google Ads for your salon. That way your salon shows up with an ad for the searches that matter: your services, your treatments and your area. Together with you, we choose which treatments to put in the spotlight.
- 02
Instant trust.
EmmaShe taps on your ad and lands straight on a page about balayage. She sees your work, your salon and your team.
What we doYour ad leads to your own website, and we build that too: fast, mobile-friendly and in the style of your salon. With separate pages for the treatments you want to do more of. So anyone searching for balayage lands on balayage, not on a general homepage.
- 03
Easy booking.
EmmaA few taps later, she’s booked in. Thursday, 2 pm.
What we doEvery page leads to one clear step: booking an appointment. Online, or calling with a single tap. The fewer hurdles, the more people actually book.
- 04
Always fine-tuning your Google Ads and website.
Behind the scenesWe see that “balayage” is searched for most, and that people go from your balayage page on to your booking page.
What we doWe keep track of what people search for, what they tap and whether they book. Based on that, we fine-tune both your Google Ads and your website. What works gets more room. What doesn’t, we change.
A new client, at a moment that might otherwise have stayed empty.
What it brings in, in plain language.
No thick reports full of jargon. You get a report at set moments, in plain language:
- 01 how many people found your salon;
- 02 how many visited your website;
- 03 how many then wanted to book or called you;
- 04 which treatments are searched for most;
- 05 what we adjusted, and why.
So you know where you stand, without having to figure anything out yourself.
Your report
What happened over the past period:
- 01 What people searched for Balayage was searched for most.
- 02 What we adjusted We gave colour extra visibility.
- 03 Next step Fine-tune the ads for blow-dries.
A website or ads alone won’t fill a diary.
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Ads without a strong website.
A crowd at a door that sticks. People find you, but drop off before they book.
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A website without visibility.
A beautiful shop window on a street where nobody walks past.
One whole, one team.
That’s why we do it as one whole, with one team. That way we see the whole path from search to appointment, and adjust wherever it’s needed. It’s also why BusyDays always comes with a website that we build and manage ourselves.
From intro call to live, without the hassle.
- 01
Intro call.
A no-obligation conversation. We get to know your salon: your diary, your services, your area and where you want more appointments. You’ll get an honest answer on whether BusyDays is right for you.
- 02
Setup.
We gather everything we need, build your website and get your ads ready.
- 03
Live.
Your website and ads go live. From then on you’re visible to people who are searching, and we keep you posted on what it brings in.
- 04
Always fine-tuning.
We keep following up and adjusting. We work together quarter by quarter: enough time to learn what works for your salon. Small changes, such as prices or opening hours? Just let us know.
What we need from you
That’s all. We do the rest.
- A short kickoff call
- Your services, prices and opening hours
- Photos of your salon, your team and your work
- The link to your online booking system
- Your domain name, if you already have one
You’re behind the chair. We make sure someone’s in it.
Curious what this could look like for your salon? Book a no-obligation intro call. We’ll talk about your diary, your services and your area.
Prefer to email? hello[at]busydays.eu